Facebook is not only your go-to social media site to follow others and see what your friends are doing, it’s more than that. Facebook has ‘community’ written in their DNA and they do it really well.
Released in October 2014, it gives people the ability to let their loved ones on Facebook know that they are safe and sound. Simple but incredibly efficient.
The simplicity of it is key – during a crises most people are panicking and rushing around, so Facebook has designed it that at first sight you have all your safety questions that your loved ones would be thinking (God forbid) if a crisis took place, with all the pre-loaded answers at first glance.
Powerful tool indeed.